Fjällräven launches in Singapore with Outside

Swedish outdoor apparel brand Fjällräven has launched in Singapore and Malaysia.

The 59-year-old brand, whose name translates into ‘the arctic fox’ is known for its collections of high-end clothing and equipment which focus on timeless design and long-lifespan.

Fjällräven collections are now available at the Outside store located at Plaza Kuala Lumpur and at the retailer’s two stores on Singapore’s Orchard Road.

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One of Fjällräven’s most popular products is a backpack called Kånken, which is popular among hipsters and backpackers across the world.

Outside is an outdoor-lifestyle multi-brand retail store that was launched in July 2017 “to link the gap between people and nature”. Brands it stocks include Patagonia, Keen Footwear, Freitag, Chums, Primus, United By Blue, NatureHike, Ellesse, Diadora, Baggu, Eno, Uttara, Dedicated, Camp Collection and Wildo.

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