Ikea India focuses on tier-2 cities as it targets growth

Ikea India is set to expand into tier-II cities in the second phase of its development after early success in key markets.

The Swedish-headquartered furniture-and-homewares giant has established its presence in Hyderabad and Mumbai and is now working on building a large-format outlet in Bengaluru before moving on to Delhi.

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“We want to bring our offering through multi-channel approach,” said Ikea India CEO Peter Betzel. “We want to be present through large format stores, small stores and even on the online platform.”

The planned stores will be wholly owned by Ikea and will work to ensure half of its workforce are women. They will be smaller in size but otherwise functionally similar to its large-format stores in the territory.

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