US coffee chain Peet’s Coffee has launched a pop-up cafe in Shanghai, inspired by the design of its heritage store in California.
The Peet’s Coffee pop up offers a wide selection of coffees and experiences, including personalized t-shirts, tote bags with distinctive patterns influenced from the 1960s period. A photo booth was installed inside the store for the customer to take photos and print out or share on social media.
“This Peet’s Coffee pop-up experience showcases the power of experiences in transporting audiences to a different time and place, and bringing the origins of the brand to life,” said Matalie Ackerman, executive VP of design agency Jack Morton Greater China.
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Peet’s Coffee also offers live music performed by buskers outside the pop-up store to add to the retro vibe.
To explain the message behind the brand’s legacy approach, marketing director of Peet’s Coffee China Elaine Liu said: “When Alfred Peet opened his first coffee bar in Berkeley, California in 1966, he established our long-standing commitment to roasting the highest-quality coffee and Peet’s continues to stay true to that in China.”
Peet’s Coffee is planning to expand into other cities in China in the future.