Vietnam’s Vincom Retail has announced three new Vincom Mega Mall shopping centres.
Two of the new properties will be located in Hanoi and the third in Ho Chi Minh City, the country’s commercial capital.
Located in one of the largest real estate projects in Hanoi, Vincom Mega Mall Ocean Park will occupy 56,000sqm, and serve up to 1.5 million customers annually. Vincom says the mall’s design was influenced by “subterranean movements” and the blue waterfront.
Also in Hanoi, Vincom Mega Mall Smart City will feature a design concept inspired by future technology trends. The new shopping centre will cover 68,000sqm and has a catchment of 1.8 million potential customers, primarily millennials.
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The third shopping centre, Vincom Mega Mall Grand Park, will open in District 9 of Ho Chi Minh City. The mall will occupy 48,000sqm of commercial space, over five floors and one basement level.
Vincom Retail’s deputy director of sales and marketing, Tran Thu Hien, said there are four key elements the company believes will secure Vincom Mega Mall’s success: the product structure, customer base, tenancy partnerships and inspirational marketing.
According to real estate company CBRE, Hanoi and Ho Chi Minh City will potentially become on the top three retail markets in Asia-Pacific.